Naomi Swalwell comes from a long line of entrepreneurs, with her great grandfather founding the nationally treasured brand, Cottees.
It was her grandmother Mae, in fact, who came up with the Aussie staple of every family’s summer, ‘Passiona’, helping her father to lovingly squeeze the fruits for each batch of cordial and jam.
Naomi’s fashion credentials are vast and impressive, with stints in design production at Zambesi and womenswear design at Bonds. It was these experiences that Naomi credits to her love for homegrown brands; ones that cultivate and celebrate the laid-back Aussie aesthetic, and snap-change seasons of the land down under.
Founder & designer
Naomi May Swalwell
House of Lacuna was Naomi’s third baby. With a desire to stay in the fashion industry, she added another feather to her cap with a business born out of personal need; creating elevated, inspiring pieces that represented the many moons of reinvention women passed through in their lives.
House of Lacuna hq
Lisarow, Central Coast NSW
The transcendence into motherhood is often synonymous with bland, lifeless clothing, compelling Naomi to offer an alternative that would honour and elevate motherhood in its many different forms.
Today, she dreams up elegant and bright prints in darling silhouettes, with detailed linen, stitching and buttons, all from paradise found on NSW’s Central Coast. Helping bring it all to life is a small, female-led family workroom in Bali who run things from the bottom floor of their own home, safely and at rates they themselves set.