Meet
The Founder
The Founder
Naomi Swalwell comes from a long line of entrepreneurs, with her great grandfather founding the nationally treasured brand, Cottees.
It was her grandmother Mae, in fact, who came up with the Aussie staple of every family’s summer, ‘Passiona’, helping her father to lovingly squeeze the fruits for each batch of cordial and jam.
Naomi’s fashion credentials are vast and impressive, with stints in design production at Zambesi and womenswear design at Bonds. It was these experiences that Naomi credits to her love for homegrown brands; ones that cultivate and celebrate the laid-back Aussie aesthetic, and snap-change seasons of the land down under.
Naomi May Swalwell
it is reminiscent of the many moons of reinvention that women pass through over their lives.
House of Lacuna was Naomi’s third baby. With a desire to stay in the fashion industry, she added another feather to her cap with a business born out of personal need; creating elevated, inspiring pieces that represented the many moons of reinvention women passed through in their lives.
Naomi Swalwell comes from a long line of entrepreneurs, with her great grandfather founding the nationally treasured brand, Cottees.
Ettalong Beach , Central Coast NSW
Today, she dreams up elegant and bright prints in darling silhouettes, with detailed linen, stitching and buttons, all from paradise found on NSW’s Central Coast, Ettalong Beach Boutique.
