Naomi Swalwell comes from a long line of entrepreneurs, with her great grandfather founding the nationally treasured brand, Cottees. 

It was her grandmother Mae, in fact, who came up with the Aussie staple of every family’s summer, ‘Passiona’, helping her father to lovingly squeeze the fruits for each batch of cordial and jam. 

Naomi’s fashion credentials are vast and impressive, with stints in design production at Zambesi and womenswear design at Bonds. It was these experiences that Naomi credits to her love for homegrown brands; ones that cultivate and celebrate the laid-back Aussie aesthetic, and snap-change seasons of the land down under.